You're not wrong there, Wal.

Chances are, if you read this blog you read Creative in London. The latest post from Wal caused more than the usual vitriol from the anonymous commentors out there.

I think Wal has a good point though.

I know a team who have been rocking an agency for months now on placement, getting out more work than most of the creative department combined. But the ECD wont hire them because he doesn't think their book is strong enough.

Go figure.

I always thought your book was to get you on placement, then your performance on placement would determine your chances of getting hired.

I hate knowing nothing.