If anyone noticed, i've not posted recently, and this is because I've recently become a single creative again. And since divorcing my old AD i've found the whole process of finding a suitable replacement quite time consuming, and a real eye opener as to just who is out there on the singles scene.
And it got me thinking about why in London juniors are expected to arrive at agencies in ready-team format. I know there is an arguement that agencies can afford to be picky who they take on and they don't need the hassle of matching ADs to suitable CWs.
But taking on teams with a combined portfolio surely disguises the fact that one member of the team probably carries the other member to some extent, and therefore you are employing less than what you are paying for.
If an agency employs CWs and ADs seperately, as they do in the states, would you not increase the chances of hooking up a brilliant writer with a brilliant artiste, with the combined effect of producing brilliant advertising?
I guess it's left for the team to be brilliant before they arrive together at an agency and can produce work from day one, having presumably already worked together on briefs for some time.
Still, it seems a false economy to me. If creative budgets are so small, and with all this credit crunch bullshit, why don't agencies seek out the best single juniors and try and match them up within the agency, rather than telling them to 'come back when you've got a partner'.
Just a thought.
東京にある特許事務所
8 years ago
4 comments:
Good points.
If a team come to you producing great work, you would hope they can produce great work for the company. Would you A. Employ them, or B. Try, however you may, to find out which is the better one and get just them.
If the work is great, is it worth the hassle to start nit picking.
Well, it might be nice to hand pick every aspect of the teams that march into the door, but something about that seems a little like Nazi Eugenics. No?
But not at all, realistically your point makes sense. Ideally, from the companies POV it's a real ballache to have anyone 'carrying' anyone within the agency as it just adds weight.
Can we think of a viable alternative for companies, that doesn't leave them working like a matchmaking agency when they should be an advertising agency?
Great blog btw, loving these posts. Also, be great to hear why you divorced your partner? Something we all wonder about doing.
Thanks, nice to know some people are reading...
Let's just say the break up was down to creative and personal differences.
Hi there
I have just stumbled aross your blog, some good posts there!
I totally agree with you.. I have just teamed up again, but before that i went for a few crits and had excellent feedback, but they all sed some back with a CW!! argh!
But what if, like me, at uni, you are just stuck with the option of about 5 great copy writers but none of them really bring out the best in you..... I have carried people in projects and i know that it feels really unfair.
I would prefer it if i was teamed up with a great CW or someone at the same level as me. Be much more interesting and no one would feel like the donkey carrying the other!
Five great copywriters? Hope they're not all moving to London. Ha!
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