Hotel, Motel...

Isn't it weird how sometimes an ad campaign can have it's awful executions:

http://www.youtube.com/watch?v=x7kQkGDprzw

And it's brilliant ones:

http://www.youtube.com/watch?v=_pjbKV8tQLQ

Well done, and not-so-well done Fallon Minneapolis.

WPPeed all over.

Hope none of you are dithering over a job offer from any WPP owned agency:

http://www.brandrepublic.com/Campaign/News/854855/WPP-orders-hiring-freeze-amid-client-spending-cuts/

Wouldn't it be nice if a top agency came out and said "Fuck the credit crunch: we're doing great and we're hiring".

If anyone knows of any behaviour of this kind, please share it. It's good to talk.

Absolute-ly not sure.

When it comes to ads, I'm an opinionated git (although i think that's healthy for someone trying to get into the industry) so there are always ads running on the telly box that i love (Bud Dedication - "Now throw in an Arbitrary Refrain" - genius) and some that i hate (the Trainline.com - don't even get me started).

But every now and then an ad (or campaign) appears that I'm really not sure about- this time it's the Absolute Radio launch campaign:

http://www.guardian.co.uk/media/video/2008/oct/10/commercialradio-radio

I really wasn't sure whether i thought it as clever usage of actor Jordan Prentice, or whether it's exploitation of a dwarf to represent a crazy security guard.

And then i read this from Absolute Radio brand director, Chris Lawson:

"The idea was to create something that sums up the brand, we are trying for squirm humour like you might see on My Name Is Earl or Curb Your Enthusiasm."

Hmmm, 'squirm humour' it is then. But what exactly are we squirming at? And where is the humour? Are we supposed to laugh at the notion of a dwarf security guard? Or is that the squirm factor?

Like i say, i'm not sure whether i think it's funny and irreverent, or just in poor taste.

I'd love to know what the vast sums of readers of this blog think...